Aice Media Studies

 Audiences 

Sports connect many of us. We wear the same hats, shirts, and of course, connect digitally to our favorite teams and players. And while audiences continue to be broken up with the addition of more and more digital channels, this also allows sports teams around the globe to reach their die hard fans, as well as the casual ones, in new ways. The mix between hosting, participating, and optimizing the experience around the conversation can be sometimes difficult. On one hand, go to where the fans are. If they are on Twitter, engage with them there. If they are on Facebook, go there, and who knows what new social channel will pop up next. Engagement of a sport fan is usually seen through following their favorite team by attending games, watching them on TV, purchasing team products, reading about it in newspapers or just talking about it with others. If the audience is leaning forward in their chairs or sitting with a relaxed posture, nodding their heads, or smiling, they are most likely engaged and paying attention to the speaker.



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